There's Nothing Like Australia

[maggies_lens]

1. It sounds like the theme from Mickey Mouse Club from my childhood
2. Koala's are NOT FUCKING BEARS!
3. Kangaroo's hang around in MOBS, not herds

And this is how we market ourselves to the world. In a badly editted, crappy sung little jingle. Ay ay ay...

Comments

[sprinklerized.livejournal.com]

To be fair, the guy next to the lady holding the koala did pipe up, "It's not a bear" ... just not that loudly, haha. And they said herds to rhyme with birds, but that doesn't mean it's excusable. And yeah, crappy jingle, but it still makes me want to come back, haha!

[phoenix-rose-up.livejournal.com]

well as for Koala's not being bears, the park ranger-esk guy does go "...thats not a bear!" in the background LOL

and i dont know if this is a bad thing but it does make me want to go there (because of the scenery they DO show off!)

[dawning-horizon.livejournal.com]

** hangs head in shame **

How much of our tax dollars went into making THAT?!

*sigh* How embarrassing.

Oh, and did you catch the guy in a shirt walk up next to the koala-wielding women mumble quickly "That's not a bear." That was the best bit, only because I was looking out for it. ;)

I too, totally hear the Micky Mouse song.

[madeyemads.livejournal.com]

The guy does say 'That's not a bear!' it sort of makes it a joke ...
but ... it's pretty pathetic. I realize it's trying to market for the US and Japan but they also assume that people in the US and Japan, um, don't have too much in the way of brains. Because it's cutsey but childish and lame.
Hell, that telstra ad would have done a better!
There IS good stuff in this country, but how do you market it? Tough call.