There's Nothing Like Australia

[maggies_lens]

1. It sounds like the theme from Mickey Mouse Club from my childhood
2. Koala's are NOT FUCKING BEARS!
3. Kangaroo's hang around in MOBS, not herds

And this is how we market ourselves to the world. In a badly editted, crappy sung little jingle. Ay ay ay...

Comments

[madeyemads.livejournal.com]

The guy does say 'That's not a bear!' it sort of makes it a joke ...
but ... it's pretty pathetic. I realize it's trying to market for the US and Japan but they also assume that people in the US and Japan, um, don't have too much in the way of brains. Because it's cutsey but childish and lame.
Hell, that telstra ad would have done a better!
There IS good stuff in this country, but how do you market it? Tough call.